NATIONAL SEMINAR

A National Seminar on “Redefine, Reimagine, Reinvent: Roadmap for New Age Marketing was organized by I.T.S Institute of Management, Greater Noida on 14th & 15th December, 2013. Dr. Ritu Soryan, Asst. Professor, Dronacharya Group of Institutions, Greater Noida was invited to present her paper titled “Value Additions in Business- Brand Development and Brand Equity” on 14th December, 2013 during the post lunch session.

The Seminar was inaugurated by Prof. Shekhar Ghose, Director General - ITS Institute of Management Greater Noida at 9:30 am.

Mr. Shailendra Kumar, Member of the Board of Grow Talent Company Limited, Dr. Suriya Mehar, Business Head at Mawana Foods Ltd and Prof. S. Sood, Administrator Chief- ITS-IM graced the occasion as the Guest of Honors.

The Chairperson of the Conference was Dr. Saroj Das & Dr. Vivek Sharma. Prof. Farhat Mohsin convened the seminar along with Co-Convener- Prof. Animesh Singh.

Mr. Shailendra Kumar who provides advisory support in Social Innovation Project at the School of Inspired Leadership as Executive Director, during his speech, focused on vision, mission, value innovation, compassion, diversity, comparison and ethics.

Prof. S. Sood spoke about growth of products, brands, huge mental changes, innovations, change in presentations and packaging, impact of brands, online selling and how to create imperishable brand of the products.

Dr. Suriya Mehar, who heads the consumer products division, heading the branded sugar, edible oil and new food business at Mawana Foods, portrayed the relationship between the dealer and customers by saying “First they ignore you, then they ridicule you, then they will fight with you and then you win. So Redefine- customer, Reimagine- the experience, Reinvent- the offering”.

The other prominent entrepreneurs who graced the seminar included Dr. Pinaki Das Gupta, Dr. Abhinav Sood, Mr. R. Nayak, Mr. Amit Goyal, Mr. Sohaib Alam and many more erudite scholars.

Dr. Ritu’s research paper tries to examine that consumer / customer is the receiving point of any organization and he decides the existence and survival of any business. In such a competitive market where survival of fittest rule applies, ethical business actually creates a difference. The cost of acquiring a new consumer is much higher than keeping an existing consumer. Consumer actually looks for value for money product. The companies that are able to provide value to their consumers keep on enjoying a higher market share in the market. Thus, value addition is must for any long term business. Quality should be the prime focus of the business. As a consumer, whenever we buy some product, we look for quality and price value of product. If the product successfully perform on the given price, we feel satisfied but if not, we feel we are cheated. This feeling creates an impression about the company and the brand. This image remnants consumer’s mind the entire life.